Four New ETFs from FocusShares

FocusShares LLC, a new player in Exchange Traded Fund (ETF) market, listed 4 new ETFs on the NYSE Arca platform :

FocusShares ISE-CCM Homeland Security Index Fund (MYP): Companies dealing with security issues and having contracts with the Department of Homeland Security. Expense ratio: 0.60%. This sector is not as hot as it used to be a few years back after 911 but it is the first homeland security ETF. A similar ETF is PowerShares' Aerospace and Defense ETF (PPA), which tracks a broader portfolio of defense companies.

FocusShares ISE SINdex Fund (PUF): Companies involved in casinos, liquor and cigarettes. Expense ratio: 0.60%. Also, note that PUF is an equally weighted fund, while others follow a modified market-cap structure. This ETF is very similar to the Vice Fund (VICEX), an actively managed fund with a five-star rating from Morningstar but with expense ratio of 1.75%.

FocusShares ISE Homebuilders Index Fund (SAW): Companies focused on the residential home construction and prefabricated housing market. Expense ratio: 0.35%. It will have to face tough competition from two other already-established ETFs: the SPDR Homebuilders ETF (XHB) and the iShares Dow Jones U.S. Home Construction ETF (ITB).

FocusShares ISE-REVERE Wal-Mart Supplier Index Fund (WSI): Companies that derive a large portion of their revenues from sales to Wal-Mart. This includes household names like Kellogg and Mattel. Interestingly, the index has significantly outperformed Wal-Mart itself and provides an interesting alternative to investment in retail sector. Expense ratio: 0.60%.